Task

Buried deep in the sound of a steel drum, the smell of salt and vanilla and the colorful nightlife of Bridgetown lies the birthplace of rum- a celebrated spirit with surely no lack of personality.

In branding the Barbados Rum Fest I set out to create and experience where all rum-lovers alike can partake in a weekend of reggae, beachin’ it,’ and unlimited rum.

Solution

My creative vision for Barbados Rum Fest was all about fun, bright colors, graphics that pop, and nods to the deep history of Bridgetown and rum manufacturing. This project was much more illustration forward than most of my projects, and was a fun challenge in creating dynamic vector illustrations to create a wide-scale event identity.