Task

In 2023, Topps partnered with the Bob Ross estate to create an exclusive 8-pack set of trading cards. A seemingly unexpected partnership that no one could have predicted but ended up becoming a viral cult classic for trading card collectors.

Solution

In this release I was responsible for packaging/logo design, trading card design, marketing collateral, and building this products visual identity from the ground up. Through mood-boarding, research, and a new-found affinity for gothic type faces and vintage packaging, this exclusive set came to be- making for an instant sell-out, and a colorful array of cards with a one-of-a kind box to match.