Task

The goal at Gemology is simple: A monthly subscription service that gives you four organically formulated skin-centered products based on the result of a monthly survey. Gemology is here to help you become the woman you want to be in the life you know you deserve. No gimmicks, no chemicals, no artificial intelligence- that’s the gemology way. 

Solution

In branding Gemology, it was important for me foremost to create a visual identity that catches the eye of the intended demographic- females of all ages interested in wellness and self-care. Through a calming feminine color palette, curated photography and hand-drawn illustrations, I aimed to build a feeling of trust, understanding and dermatologist recommended products based on functional user-interface.