In 2023 Topps broke the internet with this iconic collab, merging pop culture, Bob Ross nostalgia and baseball fans alike. This exclusive set made for an instant sell-out, and a colorful array of cards with a one-of-a kind box to match.
In this release I was responsible for packaging/logo design, trading card design, marketing collateral, and assisting in building this now highly coveted product from the ground up.
Programs: Adobe Illustrator, Adobe Photoshop, Adobe InDesign
Skills: Product Development, Logo Design, Packaging Design, Branding
In collaboration with Jackie Akerley. Photography by Brian Rubio
Media Attention:
Bob Ross x Topps x MLB was a collab no one saw coming, and collector’s were sure to share their excitement once the product was teased on Topps social channels.
Twitter especially saw big engagement with hundreds of reposts of our coming soon graphic- one tweet reading: “I haven’t bought baseball cards in years but I might have to now.”
This social buzz was a clear indicator of what was to come, with this set selling out within minutes of release.
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