The Joy of Baseball
Programs
Adobe Photoshop, Adobe Illustrator, Adobe InDesign
Skills
Product Development, Art Direction, Packaging Design, Brand Identity, Marketing Strategy
Fanatics Inc. Designed In collaboration with Jackie Akerley. Photography by Brian Rubio
Task
In 2023, Topps partnered with the Bob Ross estate to create an exclusive 8-pack set of trading cards. A seemingly unexpected partnership that no one could have predicted but ended up becoming a viral cult classic for trading card collectors and Bob Ross aficionado’s alike.
Solution
In this release I was responsible for packaging/logo design, trading card design, marketing collateral, and building this products visual identity from the ground up. Through mood-boarding, research, and a new-found affinity for gothic type faces and vintage packaging, this exclusive set came to be- making for an instant sell-out, and a colorful array of cards with a one-of-a kind box to match.
2023, Topps partnered with the Bob Ross estate to create an exclusive set of __ trading cards. A seemingly unexpected collab that no one could have predicted but ended up becoming a viral trading card collector cult classic. (Try saying that five times.)
Media Attention
Bob Ross x Topps x MLB was a collab no one saw coming, and collector’s were sure to share their excitement once the product was teased on Topps social channels.
Twitter especially saw big engagement with hundreds of reposts of our coming soon graphic- one tweet reading: “I haven’t bought baseball cards in years but I might have to now.”
This social buzz was a clear indicator of what was to come, with this set selling out within minutes of release. As a designer, the positive feedback via social media was extremely gratifying- and made me feel confident in the artistic choices I made.
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