Task

Located in the heart of West Hollywood’s nightlife district, Doctor Agave Medicinal Tequila Bar grants you the benefits of a natural mezcal medicine, without the hassle, poking and prodding of a trip to the doctor’s office.

Screw your grandma’s chicken soup; a night out at Doctor Agave is just what your body needs. We have the kind of shots you’ll only want more of.

Solution

Developing the identity for Doctor Agave was a fun challenge in merging health & wellness, the saturated tequila market, and the trendy and bustling nightlife of West Hollywood. The notion itself that tequila can be ‘good for you,’ sounds satyrical - but through research an idea I found that can completely be true. I decided to take this juxtaposition and lean on comical copywriting, punchy visuals and strong photography to create a bar brand identity you can’t help but experience for yourself.